The Ginger People Arjuna Bars
Cultivating a new line of organic ginger bars. When The Ginger People wanted to launch a new line of products, they called on Green Tea. The line of sweet treats is made from ginger is harvested from the lush slopes of Mount Arjuna by a small organic farming community in East Java, Indonesia. To support the overarching theme of a taste adventure, The Ginger People’s mascot, Mr. Knobs, is featured in a hot air balloon floating over the tropical countryside.
• PACKAGING DESIGN
• POINT OF PURCHASE DESIGN